Starcrest Communications is a full-service (360°) agency based in Pakistan, with over 18 years of experience in strategic media planning, creative execution, digital marketing, UI/UX design, content, production, and public relations.
With a team of ~60 professionals and a portfolio of ~50 brands, Starcrest aims to differentiate itself in a competitive market by embedding AI-driven insights into its creative and execution processes.
Starcrest’s leadership approached us to evaluate how AI could elevate their strategy, campaign effectiveness, operational efficiency, and client services and to develop a roadmap for AI adoption aligned with their brand promise: “Turning Products Into Brands That Sell.”
Though Starcrest is digitally mature in many respects, they faced several obstacles in realizing AI-driven transformation:
Starcrest needed a structured readiness assessment to map where they stand, what gaps to address, and how to pragmatically start embedding AI into their service pipeline.
We conducted a comprehensive AI Readiness Assessment across Starcrest Communications, structured around the four pillars: People, Process, Technology, and Data.
Applied our assessment framework across ~50 indicators covering data infrastructure, model readiness, team skills, automation tools, model governance, and risk management.
Identified ~10 high-potential AI use cases, including:
Delivered a 12-month phased roadmap with pilot launches, scaling strategy, roles & governance (steering committee, AI ethics sub-group), KPI definitions, investment planning, and risk mitigation guidelines.
Delivered a 24-month phased AI adoption roadmap, including pilot launches, scaling strategy, data platform architecture, governance structure (steering committee, model review board, risk control), KPI definitions, organizational change plan, and monitoring & feedback loops.
A stepwise, actionable plan to move from pilots to scale, with clear milestones and resource allocation.
Identified task automations projected to save ~20–25% of staff time in media planning, reporting, and campaign adjustments.
Use cases prioritized for content suggestion and creative performance prediction, helping creatives iterate faster and with more data.
Blueprint for a unified analytics and model operations (MLOps) platform, integrating campaign systems, CRM, content analytics, and performance data.
Conducted training workshops for ~30 creative, digital, and client services staff on AI awareness, model interpretation, safe usage, and governance.
Defined an AI oversight committee, model review process, usage policies (e.g., intellectual property, brand voice, bias control), and performance monitoring mechanisms.
The AI Readiness Assessment helped us concretely see where we can leverage AI without losing our creative edge. The structured roadmap and use case prioritization gave us confidence to begin pilots. Partnering with Diagnal3 ensured we remain both innovative and responsible.
— Shayan Qureshi, Head of Digital, Starcrest Communications
If your agency or creative organization is seeking to embed intelligence, automation, and strategic differentiation through AI, contact Diagnal3 to explore how our AI Readiness Assessment can help you evolve from idea to impact while preserving creativity and brand integrity.
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