Shifa USA, a community-focused healthcare provider in Houston, sought to revamp its digital presence to enhance donation capabilities and streamline user experiences. The organization relied heavily on donations to fund its healthcare initiatives and needed a solution that would maximize donor engagement.
Shifa USA’s previous website lacked mobile optimization and presented a high-friction donation experience, resulting in high abandonment rates. The organization needed a website that simplified the donation process while providing users with a seamless and intuitive experience across devices.
Diagnal3 re-engineered Shifa USA’s website using best-in-class UX/UI design principles. We optimized the site for mobile, ensuring a responsive design that allowed for seamless navigation. The donation process was reimagined to reduce friction, incorporating one-click donation functionality and automated CRM integrations for real-time donor tracking.
Diagnal3 re-engineered Shifa USA’s website using best-in-class UX/UI design principles. We optimized the site for mobile responsiveness, ensuring seamless navigation across devices, creating an intuitive and engaging user experience.
The donation process was reimagined through business process reengineering, incorporating one-click donation functionality. This streamlined approach improved user experience and increased donation efficiency, enabling quicker and more effortless contributions.
Diagnal3 integrated automated CRM systems into the website, enabling real-time donor tracking and management. This enhanced Shifa USA’s ability to monitor and engage donors effectively, ensuring efficient and personalized communication
Online donations increased by 40% within one month of the website relaunch.
Bounce rates dropped by 20%, indicating improved user retention.
The optimized donation journey contributed to a 30% increase in conversion rates for site visitors completing donations.
Mobile traffic surged by 25%, reflecting the impact of the mobile-first design.
Our redesigned website is a game-changer, making it easier for donors to support our cause. Diagnal3 delivered beyond our expectations.
— Melanie Codio, Executive Director, Shifa USA
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